Customer experiences

Broshuis BV: gearing up for the future

The customer

Broshuis BV, Kampen (‘Driving Innovation’)

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The challenge

‘This market is changing fast: shorter turnaround times, faster and better machines, price pressure as a result of robotisation. We expect a shakeout in the coming years. Our ambition is to emerge as one of the top global players in specialized, innovative manufacturing. In five to ten years, we would like to see a cost reduction of 10 to 15%, with 90 to 95% of our trailers on the road within two months of the start of production. That’s why we decided to start working with Mobina at the beginning of 2017.’

Sjoerd Dekker, CFO Broshuis BV

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The approach

‘A process like this has to be pushed forward by the management, but Mobina’s system helps you focus. It forced us to think through the many facets of change, the many possible solutions and the implications of it all, even of smaller choices on the overall picture. Mobina took us through a very refined search process, in which every element crucial to the future of our company was placed squarely on the table.’

Sjoerd Dekker

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The outcome

‘Carrying out this process with Mobina has enabled us to make solid, futureproof choices in a short time frame. In 2018-2019 we face the enormous challenge of implementing these choices: taking one of the four pre-selected ERP systems on board, expanding and transforming our engineering capacities, redesigning our processes. In times like this, everyone has their opinions and feelings about where to go as a company. Mobina offers objectification and substantiation, helping you make good choices. Broshuis will soon be ready for the next 130 years.’

Sjoerd Dekker

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